In recent years, the post-90s and generation Z have become the main consumer groups. Moreover, consumers, mainly Z generations, no longer blindly pursue taste, but are increasingly inclined to buy healthier beverages. Low sugar, low fat, and low calorie have become hardcore signs of healthy drinks. Therefore, sparkling beverages become popular everywhere overnight, with bubbles + water, bubbles + tea, bubbles + coffee… “bubbles” played a full role in beverage innovation. Among them, carbonated beverage products represented by Yuanqi Forest are growing rapidly and become the focus of attention in the beverage market.
Facing the ever-changing consumption trends, the senior leaders of Shanghai Ziquan Beverage Industry Co., Ltd. reviewed the situation and quickly decided to change a hot filling line purchased from SIMONAZZI in the Shanghai factory to a carbonated drinks line to grasp this round of carbonated beverage OEM Business opportunities. After careful consideration and detailed analysis, they finally determined that Newamstar would design and implement this technological transformation project.
Newamstar, as a leading company in the domestic beverage packaging machinery industry, has always insisted on technological innovation and is committed to providing customers with the best solutions with advanced technology and high-quality products. Especially in the production technology of carbonated beverages, Newamstar has accumulated a wealth of user experience. It is not only the first batch of domestic suppliers to provide carbonated beverage filling solutions, but also the first to develop advanced technologies in China, including room temperature carbonated beverages combiblock, room temperature ultra-clean carbonated drinks combiblock.
Market opportunities are often fleeting. In order to put this carbonated drinks production line into operation as soon as possible, and to undertake OEM business as soon as possible, the project time set by Ziquan Company was very urgent. It only took 90 days from placing an order to commercial production. This was an almost impossible task.
In order to cooperate with Ziquan Company to quickly complete the strategic layout of this carbonated product OEM business, Newamstar fully cooperated and went all out. Newamstar immediately set up a professional project team, worked out a detailed and thorough project schedule, and cooperated with various departments such as R&D, production, procurement, and engineering. After 80 days of hard work, the 18 Ton per hour room temperature flow meter mixer was completed. 24000 bottles per hour (500ml) room temperature flow meter type carbonated beverage filling machine design scheme demonstration, processing and assembly, testing, on-site installation and commissioning and the entire line technical transformation of the packaging line, was completed 10 days ahead of the contractual time. The first carbonated beverage production line in Ziquan’s history was put into operation smoothly, creating another record in the history of the rapid delivery of the Newamstar project.
At present, the production line is efficiently running in Ziquan Company, and has passed the test and acceptance with an average monthly production efficiency of more than 95%, which has won the trust of more customers for Ziquan Company in the OEM business segment of carbonated beverage products. Meanwhile, it also brought in more OEM orders, further expanding and consolidating Ziquan’s market share and market position in the field of OEM business.
Keeping pace with the times, while reducing costs, improving quality and efficiency for beverage manufacturers, it also embodies the spirit of Newamstar‘s courage to assume responsibility and forge ahead, and fulfills the mission of “helping customers build an ideal factory” and further improves the brand influence and technological innovation capabilities of Newamstar, which have laid a solid foundation for connecting a wider range of customers and serving a broader group in the future.